Why You Should Use Matomo Analytics

by Scott Fillman

Posted on Oct 22, 2023


Matomo Analytics

Matomo (known formerly as Piwik) is an open-source web analytics platform that is increasingly being adopted by website owners and businesses. Matomo offers a litany of features, including user segmentation, heat maps, customer journey analytics, and advanced reporting capabilities. Additionally, Matomo’s self-hosted option is free and open source, meaning businesses have complete control over their data and can customize the platform to meet statistics and analytics needs.

Reasons to Implement Matomo on Your Site

One of the major reasons to use Matomo is its comprehensive data privacy features. Matomo is GDPR compliant, meaning that it protects user data and privacy and allows users to delete or export their data at any time. Additionally, Matomo can be configured to not use tracking cookies and does not allow third-party companies to access your users' data.

Matomo is also highly customizable, allowing users to create their own custom dashboards and reports. It also offers user segmentation, which allows users to gain insights into different types of users and how they interact with their website. As already mentioned, Matomo offers heat maps and customer journey analytics, which can provide valuable insights into user behavior.

Matomo offers powerful integrations with other services, such as WordPress and Google Search Console. This allows businesses to easily track performance and optimize their website for user stickiness.

Own Your Analytics Data & Be a Steward of User Privacy

Matomo offers a comprehensive and secure analytics platform that is ideal for website owners and businesses who are looking for an alternative to Google Analytics. It provides powerful features, data privacy, and integrations that make it an excellent choice.